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Three Simple Tweaks to Improve Your Email Open Rates

If your emails are not open, you won’t be able to increase your income because they’re going to forget you exist. Email marketing is a very lucrative marketing method that works better than almost any other type of marketing ever known. Because of that, it’s imperative that you use email marketing and that you optimize it to get more opens.

Create Compelling and Telling Subject Lines

The very first thing your audience sees besides your return address and name, which by the way, should be friendly, easy to remember, and reply to, and not one of those ‘no-reply’ email types, is the subject line. Your audience sees the subject line before they even click along with several other subject lines. If you’re to get them to open it, the subject line should make them curious.

Here are some tips for creating your subject lines:

* Use between six and ten words, no more than 50 characters. * Ask a question.* Personalize it.* Elicit fear of missing out (FOMO)* Use capital letters and words wisely.* Put keywords first.* Keep it simple and straightforward.

You’ll want to practice writing subject lines and test at least two of your creations. It’s best if you write at least ten different subject lines for each one that you’re going to use to find just the right one. Remember how the subject line is viewed on the devices your audience uses. In most cases, you want to keep the subject line character count under 50 so that words aren’t cut off oddly.

Optimize Everything for Mobile

At this point, there is no excuse for not ensuring that everything you do works as equally well on mobile devices as on a PC. The main reason is that mobile devices are and have been outselling PCs for years and will continue to. Most of your audience likely uses mobile, with few exceptions. You can look at your analytics on Google to find out what devices are being used.

Send Only Valuable and Useful Messages

The very best thing you can do from day one is to use every single message, especially transactional messages, to demonstrate and showcase your value to your audience. What this means is that you must answer this question before sending an email, “What’s in it for my ideal customer?” Also, ensure that the email message delivers on your goal by crafting a persuasive message that motivates them to answer your calls to action.

One final bonus trick that you can use to increase open rates, assuming you’ve paid close attention to everything else, is to always build up anticipation for the next email. Mention the subject line, and of course, always open up your email for replies. In fact, if you ask for an answer and get them, it will increase your open rate, too, because it builds trust and signals to the technology that you’re safe.

Thanks for reading.