Marketplace

Tracking Protocols for Your Email

If you want to track your email marketing to ensure that you’re getting the most out of your efforts, you need to understand the process of starting to track your email marketing. While it is about open rates, unsubscribes, and click-through rates, there is a lot to set up to ensure you can get this information from the actions of your audience. This email marketing checklist will help you remember what to do.

Know Your Objectives

Is your email going to be used to upsell a customer, cross-sell something else, onboard a user, nurture a lead, start, or build a sales pitch or something else entirely? Set up the objectives, then determine your key performance indicators (KPIs) such as cost of leads, value of a lead, conversion rates, time to conversion, and anything else you want to track.

Set Up Each Email Correctly

You`ll want to name your campaign, set up a sender name with a reply email that is friendly to your viewer. Plus, give it a compelling subject line, make it keyword rich and make sure it is sent to the right demographic and segment of your audience. The subject line should get the email recipient’s attention and make them curious enough to open the email. Don’t forget the call to action. Take the time to include all aspects of each email and email campaign because it’s all-important, and each little thing makes a huge difference in results.

Create the Email Content You Need

The content you include in the email always depends on your goal for the email, the audience member receiving it, and their intent on checking it. You can use a mixture of original and private label content in your email marketing. If you’re an affiliate marketer, you can use done-for-you content from your affiliate programs in each email. Create the content with your audience of one in mind in terms of the content inside and how it looks when they receive it.

Optimize the Call to Action

Once you’ve determined your call to action, whether it’s for them to go read another article, download a PDF, refer a friend, or to make a purchase or anything else, you need to ensure that it fits the overall message and tone of your brand. Remember that action words work best when it comes to developing effective CTAs. Sign up. Subscribe. Try free. Get started now. These are all effective, but you can do even better. “Yes! I want to improve my traffic now” is more effective than sign up now.

Proofread to Improve Conversions

While you don’t have to be perfect, and mistakes happen all the time, you should attempt to eliminate grammar and spelling errors. Check your spelling, punctuation, and ensure that your facts are correct too. Check all links to ensure that they work. If you can prove it, showcase that you can prove it. If you can’t prove it, don’t say it. If you do make mistakes, always own up to them by sending another email as soon as you know, correcting your errors. This gives you another opportunity to connect and increase engagement.

Double Check All Links

Go through your email to ensure that each link really works as you think it will. You want the pages to load fast and the branding to look right. If you send your visitors to another page that isn’t yours, ensure you point that out before they go to it, so they’re not surprised. If it’s your landing page, there needs to be consistency with the source document to the link for it to feel safe to your audience.

Send a Test Email

Don’t ever send out an email without testing it first. You want to look at what this email looks like in a variety of email systems such as Google and Outlook. Nothing sucks quite as much as sending out an amazing offer that looks horrible and is not understandable due to a problem. Preview all emails on various browsers, tablets, mobile devices, and so forth too.

Set up analytics in your email by using the right code in your emails as per your email marketing software. For example, adding personalization to your email message using the email software will give you another data point to track. Allowing your email software to track conversions is key to ensuring your email marketing is working as planned.

Thanks for reading.