Three Simple Tweaks to Improve Your Email Open Rates If your emails are not open, you won’t be able to increase your income because they’re going to forget you exist. Email marketing is a very lucrative marketing method that works better than[...]
Looking at Email Open Rates and Why It Matters Running a successful email campaign means that you need your audience to open your emails and, of course, act on what’s inside. But first, they must open them. If they’re not opening them, no one[...]
Tracking Protocols for Social Media Just like you want to monitor the data you generate in email marketing, on your website, and elsewhere, you also want to track everything you do on social media to ensure that you’re not wasting your time. There [...]
Tracking Protocols for Your Email If you want to track your email marketing to ensure that you’re getting the most out of your efforts, you need to understand the process of starting to track your email marketing. While it is about open rates, unsu[...]
Tracking Protocols for Your Website The very first thing you need to do to track the effectiveness of your website is to install analytics on your site. Most people like using Google Analytics because Google is still the first search engine that you need[...]
Let’s Talk About Conversion Rates A conversion rate refers to an audience answering your calls to action. It doesn’t matter if the action earns money or not, if your audience responded to your CTA, then you have converted. There are many diff[...]
What To Track - An Overview You’ll want to set up tracking for every area of your business. You can do it using the software you already have for each function. You need tracking to find out if your SEO works, if email marketing is effective,[...]