Marketplace

Do you focus on marketing your offers on Social Media, Or Email Marketing? Would you believe that Social Media Marketing cost more and brings in less? Less what? Less leads and Less ROI. While Email Marketing does at least 4 times better than Social Media

I am sure you have heard or seen all the guru's and programs talking about Social Media Marketing being the next big thing. Well they are not getting the sales they boast about from Social Media, They get the sales from their Email Marketing. So why the big hype on Social Media Marketing? Keep reading and i will explain.

When people wake up in the morning the first thing 58% of them do is check their email compared to 11% that check facebook and other outlets. Check out the image below to see what the other 31% do first thing in the morning.

A 2016 study says email marketing is more effective than social media. It is estimated that for every dollar spent on email marketing has a ROI of around $38 and as you get better at email marketing that number goes up.

This study also found that email marketing is 4 times more effective than social media when it come to getting buyers.

Near the end of 2017,  more than 3.7 billion people worldwide use email. While Facebook, Twitter, and Instagram had a total of 2.8 billion users. That is ruffly 900 million more people using email. Keep reading it gets more interresting.